Launching websites like it's our job.../ es nuestro trabajo lanzar paginas web...

Here's your TPT-inside-the-turtle news for the week:

So, we're launching websites like it's our job (and yes, it is our job...)

Check em' out!

1. WINDERMEREMARATHON.COM

The official website of the Windermere Marathon.

What are you waiting for? Click on the link and register NOW!

2. LACOUGA.COM

LaCouga.com--your one stop shop for clever novelty gifts inspired by the cougar. And we aren't taking about feral cats. If you're still confused, check out the Couga Dictionary.

3. MCNEICELAW.COM

Website and full branding efforts developed for the fine team at McNeice Law.

4. RESTURANTECOSTAVERDE.COM

Website for Restaurant Costa Verde in Lima, one of the most recognized seafood restaurants on the coast!

5. ELVILLANO.COM

 

Website for El Villiano-- the perfect weekend stop for ceviche and Peruvian cerveza.

VERSION EN ESPAÑOL

A continuación las últimas noticias de la semana en TPT:

Lanzar sitios web es nuestro trabajo ...

1. WINDERMEREMARATHON.COM
El sitio web oficial de la Maratón de Windermere.
¿Qué está esperando? Haga clic en el vínculo y regístrese ahora!

2. LACOUGA.COM
LaCouga.com-- ingeniosos regalos inspirados en las "cougars". Y no nos estamos refiriendo a los gatos salvajes. Si todavía estás confundido, consulta el diccionario "cougar".

3. MCNEICELAW.COM
Este sitio web completa los esfuerzos de desarrollo de marca para el estudio de abogados de McNeice Law.

4. RESTURANTECOSTAVERDE.COM
Sitio Web para el Restaurante Costa Verde en Lima, uno de los más reconocidos restaurantes de mariscos en la costa del Perú!

5. ELVILLANO.COM
Sitio web de El Villiano - la parada del fin de semana perfecto para un ceviche con su cerveza peruana.

to blog or not to blog

You have lots of experience and knowledge to share, maybe some business advice, or just something to say. You’ve decided it’s time to embark on a new venture for your business: you’ve decided to start a blog.

As a newcomer to blogging, you may feel pressured to follow in the footsteps of others and sign up for blogspot, wordpress, or blogger. But then what?

My advice? Treat your blog as you would adopting a dog: it needs careful planning, constant attention, friends, and a name (among other things).

Start by asking yourself the following questions:

1. What is my niche? Are you going to focus on one specific subject or various topics? Write down all the different possible subjects and find the common ground they all share. You will probably find you have a lot more to say than you thought.

What values, beliefs and perceptions do you wish to portray? This will help you give a voice and personality of your brand. TIP: keep it consistent.

What is your brand promise? What makes you YOU? There are 133 million blogs (indexed by Technorati) since 2002, 346 million people globally who read blogs (comScore March 2008) and on average 900,000 blog posts in any given 24 hour period.* How will you be different?

…This takes careful planning.

2. Who will read your blog? Knowing your target audience allows you to relate to them, talk to them as if you were talking to them in person, treat them with respect and professionalism, welcome their opinions and interact with them.

...These are your friends.

3. Set a schedule and stick to it (but monitor in between). Your followers will expect to hear from you on a regular basis. The more consistent you are the better trained they will be. Next thing you know you have followers for life.

…Be vigilent and pay constant attention to what is going on.

4. Finally find a name. You will set your blog's name as soon as you join the blogosphere, yourname.wordpress.com but if you want to be taken seriously then using your name followed by dot com is the way to go. A dot com extension will show that you are serious, aware of your choices, but want the very best. Choose a name that describes you, whether it’s direct, methaphoric, descriptive or evocative. The options are endless…choose thoughtfully and carefully.

Follow these steps and you will see your blog’s personality grow. Don’t get intimidated by the numbers and statistics but take it seriously, it can be one the best things you have ever done for yourself and your business!

-Purple infused words of advice from Sara Greene, Strategy and Marketing Director at the purple turtle, inc. 

*Statistics by http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/

Merry Christmas from the turtles

we love our clients.

We'd just like to say a big Thank You to our clients for letting The Purple Turtle be a part of your success!

We know you are busy and have things going on all the time, so keep us informed! Send us an e-mail at erin@tptglobal.com (a sure fire way to get on our calendar) or if you've got something that's blog worthy feel free to "Submit A Story" using the form on the right hand side of the blog.

We love to show support for our clients, so make sure to update us on any exciting news or upcoming events. We'd be more than happy to spread the word and try our very best to attend!

It may have been the rainy morning turned sunny afternoon or the energy buzzing back and forth from TPT-Spokane to TPT-Peru and vice versa, but we feel the need to say it...our clients are the greatest!

Update on Monday, July 6, 2009 at 4:58PM by Violet Society

some more love for our clients...become a fan on Facebook! Here are a few of the TPT clients hanging out on Facebook!

• Nosey Parker
• TASTE Cafe & Gourmet To Go
• aNeMonE
• Jaazz Salons
• Ronald McDonald House Charities of Spokane
• Weldon Barber

navigating boston

Erin, the SMM aka Social Media Manager at TPT (aka me) has been a turtle lost in the great state of Massachusetts for the week. This means unfathomable amounts of "chowdah," seafood, the word "wicked" and oodles of New England Charm.

While in Massachusetts I've been reading a book we (at TPT) recently received from Dustin Hillis, a friend and co-founder of Nashville-based Success Starts Now! His book is entitled "Navigate: Selling the Way People Like to Buy." He delves into the art of adapting sales techniques to different personalities, defining four primary types: the Fighter, Entertainer, Detective and Counselor. The Fighter is your aggressive, power suit businessman, the Entertainer is the outgoing life of the party, the Detective is your analytical type and the Counselor is the mother hen (always looking out for everyone). It's all put much more eloquently and clearly in Dustin's book, but that's my mini-snapshot of the four personalities.

In Boston's Quincy Market there is an ENORMOUS food court. In the game of selling fast food (and I do mean fast...hundreds of people seem to buzz on by every minute) I couldn't help but watch the sales interactions and relate it to what I'd been reading. I recognized our winning salesman behind the food counters as Fighters and Entertainers. Some would call out to passersby and ask directly "What do you want? We've got chowdah...", others would put on a show and in a friendly manner encourage you to try the best pizza in Boston. I noticed the Fighters and Entertainers quickly (maybe because they were yelling at me...) but more likely because I tend to relate better to those personalities. I'm sure Counselors and Detectives were in the mix as well, yet overshadowed by their more boisterous counterparts. In my mind you can't really explain why you should buy one sandwich over the next in .2 seconds (the art of persuasion for the Detective) or form a relationship with the clientele (oh, the Counselor). It's fast sales. Yet, going back to my reading, I'm reminded that each personality responds differently to a variety of sales pitches...even in a food court. Some may be persuaded by the loud Fighters, some may appreciate the samples from the kind Counselor, other may be directed straight to the Detective's well placed nutritional facts.

A lot to gather from a food court, eh? Just some thoughts. P.S. Check out Navigate if you're looking to take your sales game to the next level. I'm inspired and I know the rest of us at TPT are ready to bring our A-game!