Music Is The Glue Of The World - Darcy's Remix

It's Friday, Friday. Gotta get down on Friday - everybody's lookin' forward to the weekend, weekend...

...no? My bad, I thought that Rebecca Black’s hit “Friday” was everyone’s favorite end-of-the-week jam. As happy as I am to wake up and welcome the last day of the workweek, it is often one of the hardest days to be productive. So, how do creative minds stay motivated? Listen up, no pun intended. 

My favorite way to get inspired, pumped, excited, and motivated about a project is music. I’m the kind of person who listens to the beat of a song, never fully registering lyrics unless I am on song count 500. Maybe it’s because lyrics can often be disappointing; I don’t like to ruin a good beat.

Why is this relevant? Music captures and channels my creative impulses and is an important influence on innovative vision. People are affected by music because of its rhythm. Our bodies have their own rhythm, from our heartbeat and breathing patterns to how we walk and blink. It’s only natural that we would respond to the rhythm of music around us.

Genius and creative imagination are fueled by high frequencies of vibration. Music brings your mind to a higher place so you can see more of everything and increase your thought frequency. This allows creativity to run freely and charges your thoughts by energizing your body and waking the mind to be original. Listening to a variety of music with differing tempo evokes emotions and can help you coax your most imaginative ideas.

My flow derives from a variety of music outlets, in which I wanted to share. Do you feel the vibe?

And for those days you often find yourself facing a blank screen, try GLEE – it’s a refreshing slushy in your face.

You can develop great ideas the same way musicians compose music; through in-depth exploration within a specific field. So if you want to become a great creative thinker, listen to your favorite music and dive into your business; in my case, world domination through consulting, branding and design.

Lastly, I leave you with this:

“Graphic design will save the world right after rock and roll does." —David Carson

 Rock on world.

-Darcy Crowell, Director of Operations

INSIDE THE MASTERMINDS: SARA BALCAZAR-GREENE

“Work hard, play hard. Life is a vacation when you love what you do.”  - Sara Balcazar-Greene

 

The Shape of Farmgirlfit

Born and raised on a farm, Jennifer Niemann understood the value of hard work from a young, tender age. For Jenni, typical household chores meant hauling hay bales, working out in the fields and harvesting acres of beautiful farmland. Fast forward to present day, Jenni still values the importance fitness and hard work, and has translated those core principles into a new gym. Meet Farmgirlfit.

Farmgirlfit is an exclusive gym for women, providing non-traditional workouts and personalized training in a group setting. With the slogan “women’s fitness reinvented,” we knew that Farmgirlfit needed a powerful and unique brand identity to live up to its core concepts. We put our creative minds into full gear to mold Farmgirlfit into not only Spokane’s newest gym, but also its most powerful and unique.

Through custom logo development, original website designs and creative marketing collaterals, by the time we finished, farmgirlfit had more strength, endurance and mobility than their workouts.

Beginning with the most integral part to any brand, we wanted the FGF logo to make a statement. Like other successful sports brands, including Nike, Adidas, Reebok, Puma and so on, a simple, yet strong logo is not only recognizable, but, more importantly, memorable. Drawing inspiration from the typical chicken/rooster comb look, the Farmgirlfit logo translates into a cool, modern, serious female sports brand, while also retaining the message of a “farm girl.”

 

From the logo, came the business cards. With the same chicken/rooster comb design as the logo, the business cards added consistency to their brand, while also having a distinguished and cutting-edge look and feel. 

Among other collaterals such as an informational trifold, banner, t-shirt designs and more, our team created the foundation of their social media presence with custom Facebook profile pictures and eflyers. 

 

With humble beginnings, Farmgirlfit, as a brand, possesses power, strength and endurance. Be sure to check out their website to see more of our work! Farmgirlfit.com 

INSIDE THE MASTERMINDS: BRAD GREENE

“Make the sacrifices. Live the dream. No excuses.”  - Brad Greene.

 

The Birth of Manito Tap House

Since its grand opening in early September 2011, Manito Tap House, a Gastropub, a new bar and restaurant in Spokane’s South Hill, has already received outstanding success and feedback. Just like proud parents who raise their young, we at the Turtle could not be more excited of how far Manito Tap House has come since we began its identity conception earlier this year, including all the branding elements, applications and facets. While most stories begin with a stork, the birth of Manito Tap House began with the historic stone bridge of Manito Park.

The BRIDGE:

Owner, Patrick McPherson, had one solid vision of his soon-to-be restaurant: commemorate the old historic stone bridge of Manito Park. Working off the key phrase “Tap House” and drawing inspiration from the unique rustic and vintage feel of the bridge, we began developing the most integral part of Manito Tap House brand: the logo.

The LOGO:

Replicating the oval shape of a beer tap handle, we knew from the first round of logo designs that we were on to something. Incorporating a muted selection of mustard and red colors, we changed the typical round shape of a tap handle to a hexagon and made the stone bridge the focal point of the logo.

From these logo designs, option 3 proved to be our favorite. With big, bold block writing, the logo was almost there, but a little tweaking was still needed. Replacing the side beer hops with barley leaves and accentuating the shape and width of the bridge with darker colors and shading, we finally had our Manito Tap House logo.

With the finalization of the logo, our creative juices were flowing more than ever. We immediately began work on other Manito Tap House collaterals, such as the Facebook profile picture, t-shirt designs and more.

T-Shirts:

And there you have it! From the historical stone bridge of Manito Park to the new hotspot on South Hill, Manito Tap House is here to stay.